ART IN PROCESS
artist: bello benischauer & independent curator: elisabeth m. eitelberger
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...was taking part in the International Exhibition WOMEN'S CITYat the NPAK
(The Armenian Center for Contemporary Experimental Art) Yerevan, ARMENIA
from 10 to 25 June 2004
curators
Heriqnaz Galstyan Arpine Tokmajyan Narine Zolyan
"WOMEN'S CITY: The 21st century like the previous ones is carrying in itself the mutual relations and conflicts between women and men. From the very beginning the fact of conflict has existed. Since early humankind history the myths about women have been created, in which the woman's image corresponded to the man's social-economical and historical position.
The myths are based on stereotypes, represent women as a mercantile and obeying object: "Eve complex" - the first and the guilty, "Maria Magdalenda complex" - from prostitute to saint, witch or doctor, etc.
The Radical Feministic myth was created against that wrong illusion, which was the mirror reflection of the distorted conceptions. Besides myths there are also real myths: female features in men and male features in women, Mathematics of women's love, daily life for women as a field of creating activity, etc.
The aim of the exhibition is to present women in different colours from different points of view overcoming the stereotypes." The Curators, NPAK
life-beauty beauty-life
The myth of beauty is a very old one and has been there as long as men exist. Females didn‚t get much recognition than because of their beauty. They always tried to glance at some point. There were different beauty terms around the globe and also during the centuries. This video talks about nowadays Western Society and the new development women face today against aging and beauty terms.
These days we have women fighting for equal rights and against sexual discrimination as well as we recognize a strong movement into the separate direction, where things become even caricatural in plastic surgery.
We don‚t talk about people having plastic surgeries because of suffering from deformed looks they were born with. We are talking about Western Society and beauty trends, that make it possible to look younger, to fake a beautiful look. In the movies we already recognize natural beauty more than anything else, because it started to get an outstanding experience.
The phenomenon is to watch around the globe in each of our Western Societies. On the one hand we have the alternative and feministic point of view which stands for naturalness and against sexist terms. On the other hand we have the opposite that tries to fit into those sexist worlds of superficial body-looks and nearly absurd becoming beauty trends.
Let‚s face the beauty of nature and the nature of beauty! Lets face men, but in front of all the WOMEN in Western Society:
back in the old days we already collected, we tried to conserve and we watched out for something beautiful. There was always a time in history when things went strange and turned to become absurd and over-breed.
Today we have reached such a transition point and once again we become our own victims in the case of ultimate beauty terms.
But because of technology and scientific developments we are able to go a lot further than people in past centuries. Thanks to plastic surgery we are able to look younger or to change our look completely.
Our ideals come out of the TV; computer animated and changed faces/bodies in commercials are the ones, we orientate to our own look, we never can come close to in reality without any operation. A lot of women take this last and further step already to get closer to the animated ideal of the commercial poster to fit in a society which doesn‚t seem to have changed its view on the female body nor to go on by surrounding it with the myths of female beauty and its seductive manners.
eLISABETH m eITELBERGER
biography - bello benischauer
Friday, 22.August 2008
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